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The Steuben Courier Advocate
  • Cuomo launches 'Ultimate Road Trip' at WGI

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  • WATKINS GLEN | Last year, New York Gov. Andrew Cuomo came to Watkins Glen International and took his 1975 Corvette around the track during the NASCAR weekend.
    He left with quite an impression.
    Saturday, Cuomo returned to announce a new ad campaign for New York tourism called “The Ultimate Road Trip.” The first-term governor, seeking re-election in November, said his ride around The Glen last year was the driving force behind the ad campaign.
    "There's so much history here. If you're at all interested in road racing, it happened here first. This is an international icon of road racing at Watkins Glen and it's such a pleasure to see it back up to its full glory and it's full potential and it's full strength," Cuomo said during a press conference. "It's also an important asset for the state of New York. About 300,000 people a year visit Watkins Glen, so that means it's very important from an economic point of view for this entire region of the state, and anything we can do to work with Watkins Glen isn't only a pleasure, but it's also smart for us from a business point of view."
    Joining Cuomo were WGI President Michael Printup, who spent time in Albany during the offseason, IMSA Chief Operating Officer Scott Atherton and state Sen. Tom O’Mara, R-Big Flats.
    The panel unveiled a new television ad narrated by Robert De Niro, and featuring clips from The Glen. The campaign will have an app for mobile devices and signage throughout the state at places of interest to link up to.
    Atherton suggested that today's Sahlen’s Six Hours of The Glen was a pretty effective endorsement of New York tourism, too.
    "(Today) we are going to be live on Fox Sports 1 for six and a half hours across North America and we'll also be live in Europe and other countries across the world - they will receive what is effectively a six and a half hour video postcard from upstate New York," Atherton said. "I think motorsports represents the ultimate economic impact because it's tourists from around the world that come into a region, they spend a lot of money, they come early and stay late and then they go home. So, you're not having to build infrastructure to accommodate them. It's the perfect economic engine."
    Following the formalities, Cuomo took a drive around the full 3.4-mile road course in a Corvette C7.R, powered by an engine block that was manufactured in Tonowanda. He followed Corvette Racing veteran Tommy Milner, who finished second at the storied 24 Hours of Le Mans two weeks ago.

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