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The Four-Way Test
high ethical standards in their professional lives. One of the world's most widely printed and quoted statements of business ethics is "The 4-Way Test". •Is it the TRUTH? •Is it FAIR to all concerned? •Will it build GOODWILL and BETTER FRIENDSHIPS? •Will it be BENEFICIAL to all concerned? Created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy. This 24-word code of ethics for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers. |
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