By Jeffery Smith firstname.lastname@example.org
CORNING - Festive holiday windows are geared to make Gaffer District businesses even more attractive to shoppers.
“The windows throughout the district are just beautiful,” said Jill Agosta, store manager at Connors Mercantile and Pure Design. “They’re really inspiring customers to come into the shop and see what we have.”
Coleen Fabrizi, Gaffer District executive director, said the holiday windows, nearly 50 in the Gaffer District, will hopefully inspire shop local.
“We think they look wonderful,” Fabrizi said.
The holiday windows are meant to engage customers and encourage them to step inside, Fabrizi said. Participating business owners receive help with storefront window decorating as a free service, as part of the Gaffer District Visual Design Program.
Shop Small signage accompanies each window display treatment to encourage shoppers to support small businesses. The holiday windows are especially important for Small Business Saturday and holiday shopping.
Stephanie Miller, Gaffer District spokesman said the Visual Design team incorporates merchant’s product with lights, holiday props, and decor.
This service is offered to businesses within Corning’s Gaffer District throughout the year.
“We’re inspired by the newest trends in window display treatments,” said Meghan Tuazon O’Toole, Visual Design Manager. “This year’s windows feature silver, champagne and gold tones because these colors highlight product and really reflect the lights.”
Sarah Files, owner of Pip's Boutique, said every year she ends up loving her Holiday windows more than the last year.
“This year, they've really outdone themselves, with all the sparkle, glitz, and party feel that you want in a window,” Files said. “We have gotten so many compliments, and it really does draw in people to our store.”
Agosta said she is so thankful to Meghan and her team.
“They bring such a warm holiday feeling to the street of shops,” Agosta said.
For more information on the Corning's Gaffer District, please visit gafferdistrict.com.