The merger combines the largest residential real estate broker in New York state with the largest broker in Pennsylvania and Ohio, according to a press release.
RealtyUSA CEO and President Merle L. Whitehead and Howard Hanna Chairman Howard W. Hanna III made the announcement Wednesday in Buffalo.
“I have known and respected the Hanna family for years. Their growth in the last decade has been amazing. A common theme of commitment to our agents by developing the best in products and services for customers and clients will assure our combined success,” Whitehead said.
Whitehead will become chairman of the combined company in New York state. The company name or local leadership will not change, according to the release. The RealtyUSA logo will now feature the tagline “A Howard Hanna Company”.
RealtyUSA has 65 offices in upstate New York - including Corning and Bath - and employs more than 2,200 people.
Howard Hanna Real Estate Services has 205 offices in Pennsylvania, Ohio, New York, Virginia, Michigan, West Virginia, North Carolina and Maryland. The company has more than 7,100 agents and employees.
After the merger, Howard Hanna Real Estate Services will be the third largest real estate company in the United States.
This is the second merger for the company in recent years. In May 2015, officials announced a deal with Nothnagle Realtors' 32 offices.
Talks with RealtyUSA began six months ago.
The merger will allow RealtyUSA to expand it range of services, said Howard W. “Hoby” Hanna IV, president of Howard Hanna Residential Brokerage.
“We will first introduce our exclusive 100 percent Money Back Guarantee, which gives buyers added confidence to purchase a home. Additionally, we will be expanding our insurance company, adding approximately 15-20 new positions, as well as increasing marketing and technology systems with another 20 positions throughout the company,” he said.
Howard Hanna will also look to expand into Buffalo, Syracuse and Albany.
Howard Hanna Real Estate Services provides residential and commercial brokerage, mortgage, closing, title, insurance, appraisal, corporate relocation, property management and land development services.